Howard's blog

Selling in an unusual environment

Submitted by Howard on Fri, 12/05/2008 - 08:22

Ever wonder how you sell in an unusual environment? Take the situation of a medical sales professional, selling IV pumps in the Operating Room, for the first time. Nothing quite gets you ready for the sight of the surgeon opening the chest of the patient for open heart surgery for the first time, and still being able to cheerfully answer a question regarding Mic’s per Kilo requirements for the meds flowing into that patient!!! Surreal is the most descriptive word here!

Why consultants make sense for business

Submitted by Howard on Wed, 11/26/2008 - 16:10

I have steadily watched the need for consultants grow over the past decade. There are several reasons for this, with the first being that most businesses have growth patterns where the business needs are very different and fluid.

Navigation

Our Blogs ›

The Big Picture in Business

From back to basics marketing tips to ideas on optimizing your sales efforts, Howard Lieber offers insight from his years in the industry, along with an occasional tip on how to stay married for 30+ years.
Visit The Big Picture in Business Blog »

Analysis in the Details

Conversion funnels, eVars, tracking codes. Using analytics to understand usage on your site is a no-brainer, we take it 10 steps further.
Visit The Analysis in the Details Blog »