Challenging...

Web Analytics & Conversion Rates Part II

Submitted by Ken on Wed, 11/11/2009
Search, navigate or both, what users might be telling you. What percentage of your users utilize site navigation? What percentage use embedded links? What percentage use search? Now, d...

Web Analytics & Conversion Rates Part I

Submitted by Ken on Wed, 10/14/2009
Demand, Price, Competition & Inventory = Success? Almost, but... do you know what really drives conversion? Is it also great photography, better site design, simple navigation? What is the user actua...

Measuring for success, part IV

Submitted by Ken on Wed, 09/23/2009
Shopping versus acquisition, some data points to look at to better understand the people (potential customers) using your website. We tend to focus on the 1% or 5% or 10% or whatever the number is that become...

Measuring for success, part III

Submitted by Ken on Wed, 08/19/2009
eCommerce, shopping carts & the funnel The traditional eCommerce site, selling a product that can be shipped or picked up has plenty written regarding funnels, cart abandonment, life time value and so on. ...

Measuring for success, part II

Submitted by Ken on Fri, 08/07/2009
eCommerce - Perishable Inventory First, let me define "Perishable Inventory", yes it could be groceries, but for the purposes of this exercise I am going to use Travel and Rental Services t...

Measuring for success, part I

Submitted by Ken on Tue, 07/14/2009
What do you measure on your website that indicates success? Is it return visits? Is it email opt-ins? Is it comments or registrations? I will suggest a few by basic business model (if I miss a business model, my apologies, email m...

Web Analytics KPIs, Engagement, Satisfaction & Conversion

Submitted by Ken on Wed, 06/24/2009
Just a quick thought on how to develop your reporting for Google Analytics. First think about the basic consumers of your data in terms of what they need to know and how often they want to "know it". Generally I think you wil...

SEO, vocabulary, the masses and content access, what words should I use?

Submitted by Ken on Mon, 06/22/2009
The simple answer is all of them. The placement and order require just a little investigation. Here is a quick example: Say you are writing on the subject of Automobile Accidents. Should you use "Automobile Accident&...

Summarized Contrast of Google Analytics & Omniture

Submitted by Ken on Mon, 06/08/2009
Omniture provides the following capabilities that are currently not replicated in Google Analytics (top level items to know): Calculated Metrics (The ability to use collected data to derive a calculated r...

Want to keep your links as HREFs for SEO but have Javascript OpenWin Functionality?

Submitted by Ken on Sat, 05/23/2009
Check out this bit of test code: <html><head><style> .portraitpopwin { font: georgia; } </style> <style> .landscapepopwin { font: georgia;...

Challenging (Hedge Accounting and Fair Valuation)